B2C Marketing
Creating a Landing Page that Converts
It’s not just enough to have a landing page; creating a landing page that converts...
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Marketing Cloud
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B2C Marketing
The Tools You Need to Survive in Today’s Consumer Market
When adapting your business strategy for optimizing revenue, every decision you make must take revenue...
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Marketing Cloud
B2C Marketing
Mailchimp and Shopify May Have Done You A Favor
You have brand campaigns to run. Promotions to launch. Customer communication to manage daily, hourly,...
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Marketing Cloud
B2C Marketing
Artificial Intelligence in the Retail Industry
Artificial Intelligence (AI) has made significant advances over the last few years, and its emergence has taken the business...
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Commerce Cloud
Marketing Cloud
B2C Marketing
Maropost at IRCE 2018 Recap
IRCE is an event that anyone in the eCommerce industry does not want to miss. Maropost was lucky enough...
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Marketing Cloud
B2C Marketing
GDPR: From Obstacle to Opportunity
In today’s customer-centric economy, we’re all competing to deliver a better, more personalized experience for our customers. As...
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Marketing Cloud
B2C Marketing
5 Selling Tips and Strategies From Maropost Sales Reps
While B2B and B2C marketing have their differences, there are some shared skills and principles...
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Marketing Cloud
B2C Marketing
How to Reduce CPC With Landing Page Optimization
How many times have you been on Google AdWords and even after optimizing everything you...
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Marketing Cloud
B2C Marketing
How a 5G Network Will Impact Marketing
Big announcements are being made by the largest mobile providers across the U.S. about the upcoming...
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Marketing Cloud
B2C Marketing
How AI and Machine Learning Will Optimize Revenue
With the future of AI appearing increasingly unpredictable, it seems as though no job is safe...
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Marketing Cloud
B2C Marketing
Maropost CEO Ross Paquette on Building a $160-million Company
Maropost is making its mark on the rapidly expanding North American SaaS industry, with CEO...
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Marketing Cloud
B2C Marketing
How to Avoid the Gmail Promotions Tab
Let’s get one thing straight. The Gmail Promotions tab is NOT the spam folder. Google...
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Marketing Cloud