Under the Hood: Acquisition Builder

Maropost’s Acquisition Builder allows you to create lightboxes that appear as an overlay on your web pages and create forms that are embedded in line with your web page content.

You can use the visual builder interface to create form behavior logic. You can also conduct A/B testing to try out different forms, set up multi-step forms, and even select which form to display based on the referral source that led the visitor to your site.