Health & Wellness
Proactive deliverability team
The Challenge
Dissatisfaction with ESP not keeping up with growth
Digital Romance – an online publisher dedicated to helping people optimize their romantic life for the digital age – had a digital marketing dilemma. Their internally developed email system was not keeping up with their growth and their first foray into external ESPs had left them dissatisfied.
Faced with an every-expanding database of users and a failing system with which to reach them, Digital Romance set out once more to find a digital marketing platform they could partner with.
The Solution
High touch support provided
While making the move to Maropost, Digital Romance was immediately impressed by the personalized experience provided by our sales team. Focusing on how Maropost could help solve Digital Romance’s unique issues and goals, our approach ensured they were up and running efficiently and effectively.
With onboarding complete, Maropost’s dedicated client success and deliverability teams got Digital Romance ready to send. Providing high touch support, the two teams work together to catch potential problems before they become problems—resulting in an immediate increase in deliverability and a long-term solution to any inbox placement issues.
Service is incredibly important to Digital Romance, as their prior system provided little support for their scaling operation. Whether it’s by in-app chat, or by email, Maropost’s client success team is always there to help Digital Romance, whenever they need it. Providing the tools for them to grow, Digital Romance can now effectively scale—using Maropost.
Digital Romance
Our goal is to give you solutions to the entire range of relationship problems that people have been experiencing for… well, for as long as people have had relationships. So what separates us from the hundreds of other relationship advice publishers out there?
The answer’s in our name. When you want to know about something, you aren’t digging through stacks of old encyclopedias – you’re looking it up on Google. When you want to see your checking account balance, you’re not driving to the bank to ask a teller – you’re checking online, using an app on the phone you carry in your pocket or purse. Technology has enriched our lives and made day-to-day tasks easier than ever before… but when it comes to romance, we’re stuck in the bronze age.
You’re already using texts, social media, websites, apps, and e-mail to communicate – we just show you how to use those tools better. As Rachael Ray put it, these are “Love Letters 2.0”. From reigniting the “spark” in a relationship, to working through a breakup, to landing that “special someone” that you’ve got your eye on, we’re constantly expanding our library of products to teach you how to optimize your romantic life for the information age.
In keeping with our commitment to using technology to make life easier, all of our content is digitally delivered. From our free podcasts and training PDFs to our premium videos and online communities, we save our customers time and money by skipping physical media and publishing everything online.
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