CE 101: What is Customer Engagement

Customer Engagement is the tools, avenues, and strategies used for ongoing communication with customers, across all touchpoints they have with your business. For marketers, that means your customer engagement strategy needs to encompass email, social media, web, and mobile messages, and each channel needs to be used effectively to capture your audience’s attention.

Learn more about what makes an effective customer engagement strategy and the metrics you need to track to be successful in this video.