Guide Topics:
The best online retailers in various categories, like email, organic search and SEO, paid search and social media
Why a customer-centric strategy across channels lays the foundation for creating brand loyal customers
A special Q&A with Ross Paquette, Maropost Chairman and CEO
Summary:
Online shoppers are sophisticated and unpredictable. They are interacting with brands through various channels and devices, effectively destroying the linear customer journey as we knew it.
With this in mind, marketers need to craft a frictionless customer experience across all online interactions that attracts shoppers and keeps them engaged.
This report from Internet Retailer explores what top brands are doing to leverage customer information to better connect with them across channels and lead them to purchase.