Agency
Achieving business goals with email marketing
The Challenge
Difficulty in managing multiple lists and sorting out duplicate contacts
“I had previously been using a different email marketing provider and had great difficulty managing the multiple lists that we maintain for our sites. There were some challenges dealing with duplicate contacts, emails and unsubscribes, and bounces became high maintenance and time consuming for us to manage. A trusted colleague referred me to Maropost and after meeting with the team and seeing the platform in a live demo, I decided to shift over from our previous ESP.
“Our open rates are solidly performing at 50-60%. We are even more impressed with our click through rates, which are averaging just over 30%”
Digital Marketing Guru at NEIL PATEL
The Solution
List management tools and automated workflows
After less than six months on the platform, they were already reaping the benefits of an easy to use, enterprise-level solution—without losing any momentum during the switchover.
Neil Patel’s team could now collect double the amount of emails, while creating different opt-in offers, with simple list management tools. Any issues dealing with duplicate addresses were gone, leaving their lists clean and manageable.
Leveraging automated workflows to drop contacts into drip campaigns relevant to the lead source, they can ensure subscribers are receiving the right message at the right time.
Neil Patel explains the difference Maropost’s dedicated deliverability team made to their email marketing program, “We have a significant amount of email volume—over 2 million emails outbound per month, and Maropost’s deliverability is always solid, with no delays or challenges in reaching the inbox.”
The strength of his business lies in metrics and revenue—that’s the value that Neil Patel delivers to his clients, “When I look at the success that we are having with Maropost—I look closely at metrics. Our open rates are solidly performing at 50-60%. We are even more impressed with our click through rates, which are averaging just over 30%.”
Their email marketing now delivers 13.66% of all site traffic, demonstrating an improvement from their previous performance and providing a consistently performing stream of revenue.
“With email bringing in 60% of annual sales, Maropost is our trusted platform—reliably helping to generate over 7 figures in annual revenue for the business.”
The Results
50-60% open rate and click through rates of over 30%
When I look at the success that we are having with Maropost—I look closely at metrics. Our open rates are solidly performing at 50-60%. We are even more impressed with our click through rates, which are averaging just over 30%.
Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences. Neil works with clients of all sizes in almost every industry, generating results in some of the most competitive online niche markets.
In addition to Neil, users gain access to an expert team, and their wealth of experience in a variety of businesses. They’ve worked, hands on, with the most sophisticated online brands in many industries—to drive revenue and boost profits.
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