Retail & eCommerce
4x industry open rates with email marketing segmentation
The Challenge
A marketing strategy for improving sales
The company wanted a new marketing solution that was nimble enough to adapt to its rapidly-evolving needs. Additionally, Mercedes-Benz required that all customer outreach was strategic, purposeful, and based on specific, relevant segments, journeys, and individual user profiles. The company’s goals were as follows:
- Drive purchases of Mercedes-Benz vehicles
- Boost customer engagement
- Reduce manual set-up and execution of technical processes Maropost Marketing Cloud was deemed to be the right company for the job.
“Maropost Marketing Cloud is an agile business partner that is able to quickly and effectively adapt its platform to suit our needs.”
Manager of Digital Platforms at MERCEDES-BENZ
The Solution
Segmentation, automation and unique email template
Mercedes-Benz requested “the best or nothing”, so we gave them the very best.
For over a year, Maropost’s Product and Client Success teams worked closely with Mercedes-Benz Canada to develop a powerful email template with advanced functionality. We implemented bleeding-edge liquid scripting—the most advanced personalization and automation processes—to dynamically generate content based on the recipient’s habits, preferences, and unique user profile. We also created a primary email template to fuel all of Mercedes-Benz’s email campaigns.
A complete, robust, and strategic communications package resulted from this collaboration, which yielded the following services:
- Segmentation for different audiences, streams, and unique user profiles
- Liquid scripting email templates for ultimate personalization and dynamic content
- Automation for email journeys, campaigns, and reporting
The Results
4x open rate than industry standard
In the first two months following implementation, Mercedes-Benz generated outstanding results using Maropost’s platform:
250+ segments and 85 journeys: Maropost offers the industry’s most comprehensive segmentation and journey tools that, when combined with an intuitive automation process, come together to form the ultimate communications platform.
4x industry open rates: Mercedes-Benz’s open rates are currently four times the industry standard, thanks in part to Maropost’s powerful segmentation and multivariate testing options.
3x industry click rates: Liquid scripting combines advanced personalization and automation processes to boost Mercedes-Benz Canada’s unique click rate to three times the industry standard.
Mercedes-Benz
Ever since Mercedes-Benz invented the automobile more than a century ago, the brand has been committed to developing and supporting cutting-edge innovations. In 2015, Mercedes-Benz Canada identified the Maropost Marketing Cloud as the preferred option to meet its complex email and marketing needs. Mercedes-Benz is synonymous with quality; the company’s discerning clientele expect the same standard of its communications, making Maropost Marketing Cloud the natural choice.
Get Started Today
Learn how Maropost drives revenue, improves customer relationships, and powers efficiency for your business—all in one easy-to-use platform
Get Started